Keep it short and simple
Video marketing is big. With YouTube now the second most-searched site on the Web, after Google, countless marketers post video clips on YouTube – and other websites – in the hope of winning more website traffic and new business.
While we’ve all seen – and shared – fun or useful marketing video clips, they’re a tiny sliver of what's on the Web. Most marketing videos are boring – so boring that lots of people don't last through the first 30 seconds.
You can make engaging and effective videos, however. Just follow a few simple guidelines, and you’ll hold people’s attention long enough to drive them to your website – or at least, remember your brand the next time they’re looking for what you sell.
1. Keep it short: 90 seconds will do. Research published by VisibleGains, a firm that sells video marketing products, shows that viewer attention drops sharply after 90 seconds. If you can convey your message in fewer than 60 seconds, even better.
For proof that a powerful – and funny - message can be conveyed in 30 seconds or less, watch Wieden + Kennedy’s Old Spice clips.
Video marketing is big. With YouTube now the second most-searched site on the Web, after Google, countless marketers post video clips on YouTube – and other websites – in the hope of winning more website traffic and new business.
While we’ve all seen – and shared – fun or useful marketing video clips, they’re a tiny sliver of what's on the Web. Most marketing videos are boring – so boring that lots of people don't last through the first 30 seconds.
You can make engaging and effective videos, however. Just follow a few simple guidelines, and you’ll hold people’s attention long enough to drive them to your website – or at least, remember your brand the next time they’re looking for what you sell.
1. Keep it short: 90 seconds will do. Research published by VisibleGains, a firm that sells video marketing products, shows that viewer attention drops sharply after 90 seconds. If you can convey your message in fewer than 60 seconds, even better.
For proof that a powerful – and funny - message can be conveyed in 30 seconds or less, watch Wieden + Kennedy’s Old Spice clips.
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